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Day July 19, 2009

Blogging isn’t disappearing yet

Kyle Christie writing on Tomorrow’s News, Tomorrow’s Journalists:

So the role of bloggers as scrappy underdogs, biting at the heels of the establishment and the mainstream media – that has almost certainly come to pass. I may no longer be able to love it, and it’s certainly not time to nurture its demise. But until something as expansive and as flexible comes along, I’ll keep pressing the publish button.

Is it maybe perhaps more realistic that this era of “scrappy underdogs” is all a bit of romanticizing about the past? We love to glorify underdog stories but I think that sometimes we tend to look at past events and movements as slightly grander than they really were.

Building a link blog with WordPress

I recently pushed a whole bunch of updates live to my site here. The goal behind all of this was simple: combine what I love about the power of WordPress with some of the features of Tumblr.

For a while now I’ve been keeping two separate blogs. The main site has featured more long-form writing while my Tumblr has ben a repository for what I find interesting throughout the day. To me, this kind of fragmentation just doesn’t make much sense so I set out to find a way to accomplish both goals with one CMS.

The structure

One of the main things that I wanted to do was to create some type of distinction between categories of posts. This is something that Tumblr does that I think is necessary for a blog that posts a variety of content. I accomplished this by first finding a great set of icons from Glyphish and second by some nifty php code.

The new setup has what amounts to 6 different options for every post that I publish. There’s categories for links, photos, quotes, video, audio, and then everything else. Each one of those categories references a specific icon that displays to the left of the headline and serves to give some idea of what that post is about.

The code

The tricky part was figuring out how to alter the permalink structure of WordPress so that all posts in the link category would function properly. What I wanted to do with these links that I occasionally post was to emulate what Gruber does with Daring Fireball: when he posts a link the headline takes you straight to the source.

I think that this is brilliant and exactly how a link blog should work. I’ll post a link here because I think that the original source is worth reading; thus, I ought to make it as easy as possible for a reader to get to that original page and read the article.

By altering the functions.php file that you can include in WordPress themes I changed the permalink structure in both the RSS feeds and as it displays on the site so that any post title in the “Link” category would go straight to the source. If you’re interested you can download the file for yourself and make use of it. It’s a really simple solution that just makes use of a custom field to link to the original piece.

The design

After setting the structure and the code in place I decided that I would revamp the design as well. I’ve been trying to find a way to balance content and minimalism in such a way that reading articles is easy and enjoyable but that if you’re trying to find more articles or pages they’re a short click away.

I took a lot of inspiration from the DePo Skinny Theme that Derek Powazek wrote as well as from sites like Daring Fireball, Instapaper, and Tightwind. I think that these sites all present content in a fairly unobtrusive way that allows for readers to really focus on the content.

To accomplish this I did a couple things: I kept the navigation simple and out of the way at the top and bottom of pages. I also decided to go without a sidebar and rather opted to keep ancillary content in the footer or on separate pages. This means that reading is now much easier as there’s essentially nothing that gets in the eyes way as it moves up and down the page.

The site’s built of the fantastic 960.gs system and uses @font-face for all of the custom font rendering. The masthead is set in Alexandria while headlines and headers are all set in Delicious. The rest of the site is ideally displayed in Helvetica.

In the coming weeks I plan on cleaning up the code a little bit, something that’s most likely quite necessary since I wrote it all in an evening, and possibly releasing it as a GPL theme. Unlike past themes this one is also here to stay. I’m happy with it and find that it’s actually making me want to write more posts so we’ll see what comes out of that. Any feedback with likes/dislikes is definitely welcome and if you can think of a way to improve something let me know.

You Can’t Charge For Something That Doesn’t Provide Value

Mark Potts on why newspaper sites will have a difficult time charging for their online content:

Think newspapers are full of unique content? Well, sit down some day with a copy of just about any paper and circle what’s truly unique and unavailable anywhere else. The result isn’t pretty. Do the same thing with the paper’s Web site, and you quickly realize that the problem is compounded by presentation that just isn’t very compelling, to put it charitably.

I sat down and did this with the relatively local Fresno Bee the other day and was only able to find a small handful of stories (most that were “soft news stories”) that were unique to the Bee. It’s kind of depressing to think that so many people working in a newsroom come up with such little original content.