Tag advertising

Entries 20 Total

Twitter and its plan to run advertising

I wanted to jot down two quick thoughts about Twitter’s announcement earlier today.

First, the money for Twitter is not going to be in running ads against search terms. I just do not think most people use Twitter as a way to consistently search for information. Google can get away with this because a search engine is not traditionally a personal thing. Google leverages the power of the many, Twitter relies upon relationships between users.

Twitter’s true value in advertising, is going to lie in leveraging what it knows about users you follow. If Hunch is able to build something that predicts tastes based upon following habits Twitter ought to able to develop something similar to deliver targeted recommendations.

This last part is what has me actually excited about advertising on Twitter. This could be huge. It could take the type of recommendation-engine that is true of advertising on The Deck and Fusion Ads and extrapolate it to a service with millions of users.

Posted on April 13, ’10

MTV and video ad formats

Just got around to watching this. It’s a good discussion of trying to build an online video experience that is best for both the user and the advertiser. For a little more information on the study check out the full article.

Posted on August 16, ’09

The arrogance of Rupert Murdoch

A reader of Andrew Sullivan’s writes:

How did [Howard Stern] go from a must-hear personality who was constantly in the news for his antics or his outrageousness to a “whatever happened to?” has been? Simply, he was put behind a pay wall. Oprah has her own channel, but I’ve never heard it mentioned. If the King of All Media and a woman who has enough influence to swing a national election can’t get people to pay, why on earth does Murdoch think he can?

A good point for sure.

Posted on August 8, ’09

Gruber on Charging for Access to News Sites

John Gruber on why news organizations continue to try and force pay walls to work:

And it’s not really surprising that they’re failing to evolve. The decision-makers — the executives sitting atop large non-editorial management bureaucracies — are exactly the people who need to go if newspapers are going to remain profitable.

Upton Sinclair’s adage comes to mind: “It is difficult to get a man to understand something when his salary depends upon his not understanding it.”

A good point and one that probably rings true in more industries than just news. Vertical hierarchies no longer make sound business strategies.

Posted on July 20, ’09

He’s doing his best

Seth Godin on consumer mindset:

Consumers don’t make choices as much as they react and respond to the inputs and assumptions they have about the marketplace, their life and your brand.

If you don’t like the way someone is acting, understand you can’t change his behavior, you can only change his circumstances.

Posted on July 20, ’09